Healing Body and Mind with “K-Wellness Tourism,” Establishing It as a Pillar of Visit Korea Tourism

Apr 26, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the Korea Tourism Organization (KTO), introduced a new brand for K-Wellness tourism. This initiative showcases “77 Outstanding Wellness Tourism Sites” along with a brand image (BI) inspired by the traditional Korean patchwork quilt pattern.

Exploring the Future Direction of Hallyu Within Various Cultural Spheres

Apr 24, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the Korean Foundation for International Cultural Exchange (KOFICE), held the Forum on Understanding of Hallyu Acceptance and Cultural Diversity on April 23 (Tue) at the KOCIS Center in Seoul. The forum aimed to enhance the cultural acceptance of K-content, which is spreading globally, and to explore future directions for Hallyu.

The World Book Day: Expanding Horizons With More Books

Apr 24, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the publishing industry and public libraries nationwide, including Seoul Metropolitan Library, celebrated World Book Day (officially World Book and Copyright Day) on April 23. The event was held both online and offline at various locations, including the book spaces at Gwanghwamun Square’s Haechi Lounge and Sejong Lounge.

“2024 Korea Art Festival” Unites Three Art Cities: Gwangju, Busan, Seoul

Apr 23, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) together with Gwangju City, Busan Metropolitan City, and Seoul Metropolitan Government will host Korea Art Festival in autumn 2024. Accordingly, on April 22 (Mon), Minister YU was joined by mayors from Gwangju and Busan and acting first vice mayor of Seoul, Gwangju Biennale, Busan Biennale, Korea Gallery Association, Frieze Seoul, Korea Arts Management Service, Korea Tourism Organization, Korea Railroad Corporation, and Korea Airports Corporation to announce a Joint Declaration for the Successful Hosting of the 2024 Korea Art Festival at the National Museum of Modern and Contemporary Art, Seoul.

“K-Music” Connects the World with Its Diverse Sounds

Apr 22, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) is conducting various events throughout the year aimed at promoting “K-Music” internationally. These events are centered around overseas Korean Cultural Centers, which collaborate with leading local cultural and arts organizations to plan joint concerts and collaborative performances. This initiative introduces a variety of Korean music genres, including classical, traditional, and jazz, to international audiences.