“Making Golden Week a Turning Point for Inbound Recovery”: Intensive K-Tourism Marketing in 5 Japanese Cities

Apr 18, 2023

The Ministry of Culture, Sports and Tourism (MCST) is set to host a “K-Tourism Roadshow” targeting Japan’s Golden Week in five Japanese cities—Tokyo, Hiroshima, Fukuoka, Nagoya, and Osaka—from April 14 (Fri) to 30 (Sun). At the beginning of Korea’s tourism visit marketing on April 14 (Fri), Minister PARK Bo Gyoon acted as a “K-Tourism Salesperson” to promote K-tourism to Japanese consumers in Tokyo. “Following the historical achievements of President YOON Suk Yeol’s visit to Japan, we will revitalize tourism exchanges to bring the two countries closer through travel. In particular, as Korea is the most popular overseas travel destination for Japan’s Generation Z, we will make this event a turning point for inbound tourism recovery using the unparalleled power of K-culture,” Minister PARK said.

“Korea Travel Expo 2023” kicks off K-Tourism, a growing engine to revitalize domestic demand

Apr 13, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST), with the Korea Tourism Association (President YUN Yong-ho, KTA) co-hosts the “Korea Travel Expo 2023” at Dongdaemun Design Plaza (DDP), Seoul, from April 13 (Thur) to 16 (Sun) under the theme of “Domestic Travel Bucket List” to kick-start K-tourism, which will become a growing engine to revitalize domestic demand.

Korean Traditional Culture Captivates Italy

Apr 13, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) and the Korea Craft & Design Foundation (President KIM Tae Hoon, KCDF) hosts the “2023 Traditional Korea Festival: THAT’S KOREA[1]” in Milan, Venice, and Brescia, Italy, from April 13 (Thur) to April 30 (Sun), captivating Italy with Korean traditional culture.

Starting with Korean Alphabet Design Exhibition, “Hangeul Design Project”, to Showcase Charming K-Culture Globally

Apr 07, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) and the Korean Culture and Information Service (Director KIM Jang Ho, KOCIS) will showcase the essence of K-culture through 5 captivating exhibitions and performances on tour, starting in Poland and traveling to 15 cities in 14 countries across Europe, Asia, and North America.

Journey for Freedom and Peace: Eleven Themed Tour Routes Featuring DMZ Launched

Apr 04, 2023

On April 21 (Fri), the government will launch the DMZ Peace Trail Themed Tour Routes (Themed Routes) to boost the local economy and tourism. The routes are designed to allow visitors to reflect on the value of freedom, security, and peace while experiencing the ecological, cultural, and historical resources in and around the Demilitarized Zone (DMZ). Online tour registration opened on March 31 (Fri) on the Peace Trail website (www.dmzwalk.com) and the walking tour mobile application, Durunubi.