K-Content Export Opportunities Grow through the Largest-Ever BCWW

Aug 16, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) in partnership with the Korea Creative Content Agency, hosts the Broadcast Worldwide (BCWW) 2023 from August 16 (Wed) to August 18 (Fri) at COEX (Samseong-dong, Seoul). Since its inaugural event in 2001, BCWW has consistently grown, becoming Asia’s premier broadcasting content market. Over the past two decades, it has driven K-content exports, providing a platform for local and international broadcasting industry stakeholders to exchange insights. Last year marked a significant milestone, as the first offline event after COVID-19 led to tremendous success, with record-breaking contracts worth USD 73.84 million (approx. KRW 94.4 billion), more than double the previous year’s figures.

MCST to Present 'Concert Remember Kit' as a Commemorative Gift to All Jamboree Scouts

Aug 11, 2023

The Ministry of Culture, Sports, and Tourism (MCST) will provide all Scouts participating in the K-Pop Super Live concert of the 2023 World Scout Jamboree, scheduled for August 11, with a commemorative gift named the Concert Remember Kit, designed to capture their precious K-pop experience. The commemorative gift, comprised of K-culture goods, has been prepared by MCST in collaboration with the Visit Korea Committee, Kakao, and HYBE.

Come to the “2023 Hanbok Expo” to try on and buy various types of Hanbok

Aug 10, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST), together with the Korea Craft & Design Foundation (President JANG Dong Kwang, KCDF) host the “2023 Hanbok Expo,” the only hanbok fair in Korea, from Aug 10 (Thur) to 13 (Sun) at COEX Hall D.

Enjoy Visit Korea Year K-Culture Pop-Up Stores at The Hyundai Seoul, Millennial & Gen Z’s Hottest Shopping Spots

Aug 10, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) joins forces with the Korea Tourism Organization (CEO KIM Jang-sil, KTO) and Hyundai Department Store Group (CEO KIM Hyung Jong) to introduce “K-Culture Pop-Up Stores” at Iconic Square in The Hyundai Seoul (Yeoui-do, Seoul) (B2), from Aug 10 (Thur) to 23 (Wed). The Hyundai Seoul stands as one of the hottest shopping destinations for millennials and Gen Z tourists from overseas.

Preparation Status of the 2023 Saemangeum World Scout Jamboree K-Pop Super Live Concert

Aug 10, 2023

Following the decision to host the concert, the MCST has been working diligently alongside with the relevant agencies to ensure a safe and enjoyable experience for over 40,000 youth participants during the K-pop artists' performances.