Saemangeum World Scout Jamboree Press Briefing (MCST)

Aug 06, 2023

Today, I will provide you with a briefing on the K-pop concert. The K-pop concert is a significant element of cultural exchange during the Jamboree, eagerly anticipated by Scouts. The K-pop concert has been meticulously organized by performance and safety personnel to create a festival where Scouts come together in safety and health, showcasing the brilliant charm of K-culture. However, an unprecedented situation of an extreme heatwave is negatively impacting the concert environment.

Over 43,000 Scouts Worldwide Unite Through K-Culture

Aug 03, 2023

The Ministry of Culture, Sports and Tourism (MCST) operates a “Korea Booth” and hosts “K-POP SUPER LIVE” at the “World Scout Jamboree 2023 in Saemangeum” (Saemangeum Jamboree), uniting over 43,000 scouts from 158 countries through K-Culture. Minister PARK Bo Gyoon attended the opening ceremony of the 25th World Scout Jamboree in Saemangeum on August 2 (Wed) to welcome youths from around the world. Minister PARK stated, “K-Culture, which captivates global audiences, began to operate vibrantly and charmingly at the Saemangeum Jamboree, harmonizing with the event’s slogan: ‘Draw Your Dream.’ On Cultural Exchange Day, in particular, young citizens from around the world will immerse themselves in K-Culture, nurturing their dreams and fostering unity, which will be vividly remembered by future generations.”

Global Illegal Distribution Stifling K-Content Growth to be Eradicated by Mobilizing International, Interagency, and Private Sectors

Aug 02, 2023

On August 1 (Tue), the Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST), together with the Ministry of Science and ICT, the Ministry of Foreign Affairs, the Ministry of Justice, the Korea Communications Commission, and the Korean National Police Agency, announced measures to combat illegal K-content distribution, which is stifling K-content growth. The actions are a follow-up to President YOON Suk Yeol’s directive to prepare intergovernmental support measures to eradicate the illegal distribution of K-content and were prepared after a private-government-ruling party consultation on July 31 (Mon), based on discussions at a meeting related to illegal K-content distribution between government, ruling party and public and opinions from the content industry.

Active Support for the Entry of K-Contents into Europe

Jul 25, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) hosts the “K-Content Expo in the United Kingdom 2023” at the Queen Elizabeth II Centre in London from July 24 (Mon) to 27 (Thur). The “K-Content Expo,” held since 2016, is a B2B-focused expo that markets K-Contents to key emerging and potential overseas markets and supports the expansion of export channels for domestic content companies.

Aim to Attract One Million US Tourists: K-Tourism Marketing at New York’s Iconic Rockefeller Center

Jul 25, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) in collaboration with the Korea Tourism Organization (KTO) held the “K-Tourism Roadshow” from July 19 (Wed) to 22 (Sat) at the Rockefeller Center and Times Square in New York. The “K-Tourism Roadshow” is an annual event to promote the allure of K-Tourism alongside K-Culture in anticipation of the “Visit Korea Year 2023–2024” (Visit Year) targeting 15 cities worldwide. The 11th roadshow was held in New York in conjunction with the 70th anniversary of the ROK–US alliance. Especially noteworthy is the fact that this event was held at New York’s landmark, the Rockefeller Center, based on their co-hosting proposal, which further signifies the heightened interest in Korea in the United States.