Foreign Residents in Korea Introduce Korea’s Flavor, Style, and Relaxation Through a Multisensory Journey

Apr 15, 2026

The Ministry of Culture, Sports and Tourism in collaboration with the Korea International Broadcasting Foundation is launching the “2026 The Senses of K-Culture” initiative to showcase Korea’s diverse charms to the world. As part of the initiative, approximately 120 foreign content creators residing in Korea will experience the flavor, style, and relaxation that Korea has to offer and share their experiences with global audiences through social media content.

“K-Picture Books” Target Global Market at the 2026 Bologna Children’s Book Fair

Apr 13, 2026

The Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, MCST), together with the Publication Industry Promotion Agency of Korea, will participate in the 63rd Bologna Children’s Book Fair, to be held from April 13 to 16 at BolognaFiere in Bologna, Italy, making a full-scale entry into the global market for Korean children’s books and publishing content. The Bologna Children’s Book Fair is the world’s largest rights fair dedicated to children’s publishing, drawing publishing professionals from more than 90 countries and approximately 1,500 companies each year.

Every Wednesday, Culture Enters Everyday Life

Apr 02, 2026

The Ministry of Culture, Sports and Tourism will expand “Culture Day,” previously held on the last Wednesday of each month, to every Wednesday starting April 1, making it easier for the public to experience culture in their daily lives. To mark the occasion, the MCST held a commemorative performance at Seoul Station on April 1 under the slogan “Wednesday Is Culture Day—Let’s Enjoy Culture!”

K-Culture Expands Beyond Food and Beauty into Characters, Performances, and Other Convergence Content

Mar 30, 2026

The Ministry of Culture, Sports and Tourism, in collaboration with the Korean Foundation for International Cultural Exchange, released the results of the 2026 Overseas Hallyu Survey, conducted among individuals in 30 overseas regions who have consumed Korean cultural content. This year’s survey expanded its scope by adding countries, such as Singapore, Chile, and Poland, and increasing the sample size to 27,400 respondents. In addition, new questions on the experience rate and popularity of characters and performances (excluding K-pop) were introduced, reflecting the broadening scope of the Hallyu (Korean Wave).

Sports Evolve Through Technology and Advance as an Industry

Mar 26, 2026

The “2026 Seoul International Sports & Leisure Industry Show (SPOEX),” jointly sponsored by the Ministry of Culture, Sports and Tourism and the Ministry of Trade, Industry and Resources (MOTIR), and cohosted by the Korea Sports Promotion Foundation (KSPO) and the Korea International Trade Association (KITA), will take place at COEX in Gangnam-gu, Seoul, from March 26 to 29. Going beyond a conventional exhibition, this year’s event will serve as a comprehensive platform for experiencing the latest sports industry technologies and trends firsthand and connecting them to business opportunities.