Celebrating K-Sports and Immersing in K-Culture at the Korea House of the Milano 2026 Winter Olympics

Jan 27, 2026

The Ministry of Culture, Sports and Tourism (MCST), in cooperation with the Korean Sport & Olympic Committee (KSOC), will operate the Korea House in Milan, Italy, from February 5 to February 22, on the occasion of the Milano–Cortina 2026 Winter Olympic Games. Leveraging the global attention surrounding the Olympic Games, the Korea House is intended to serve as a strategic hub for K-Sports and K-Culture diplomacy, jointly promoted by the public and private sectors.

Team Korea Heads to Olympic Winter Games Milano Cortina 2026

Jan 23, 2026

The Ministry of Culture, Sports and Tourism (MCST) and the Korean Sport & Olympic Committee (KSOC) held the “Team Korea Official Launch Ceremony for the Olympic Winter Games Milano Cortina 2026” on January 22, and Minister CHAE attended to encourage the national team.

National Sports Participation Rate Reaches 62.9% in 2025, Up 2.2%p YoY

Jan 23, 2026

The Ministry of Culture, Sports and Tourism (Minister CHAE Hwi-young, MCST) announced the results of the “2025 National Sports Participation Survey. The 2025 national sports participation rate (at least once a week for 30 minutes or more) was 62.9%, up 2.2%p year-on-year (YoY).

MCST Minister Visits “2026 Korea Grand Sale” to Promote Inbound Tourism and Consumer Spending

Jan 22, 2026

Minister of Culture, Sports and Tourism (MCST) CHAE Hwi-young visited The Hyundai Seoul on January 22 (Thursday) to inspect the progress of the “2026 Korea Grand Sale (December 17, 2025 – February 22, 2026)” and to gather on-site feedback on measures to increase international tourist arrivals. The Korea Grand Sale is Korea’s flagship shopping and tourism festival, designed to promote inbound travel and consumer spending during the off-peak tourism season.

South Korea’s Favorability Rating Reaches 82.3%—Which Country Likes Korea Most?

Jan 21, 2026

The Ministry of Culture, Sports and Tourism announced the results of the “2025 Survey on Korea’s National Image,” conducted from October 1 to 31, 2025, across 26 countries with a total of 13,000 respondents. The results showed that 82.3% of respondents hold a favorable view of South Korea, marking a 3.3%p increase from the previous year and the highest since the survey was first launched in 2018.