Connecting the world and Korea through K-culture: 7,000 domestic and international audiences cheer on the K-pop stage

Dec 11, 2023

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST), in collaboration with the Korea Tourism Organization (CEO KIM Jang Sil, KTO), celebrated Visit Korea Year 2023–2024 and hosted the 2023 K-Link Festival at the Jamsil Arena in Seoul on Sunday, December 10, at 6:00 p.m. Second Vice Minister JANG Mi Ran visited the site to oversee the performance with 7,000 domestic and foreign audiences, including tourists, and enthusiastically supported the K-pop singers’ acts.

Korean Sports Organizations Strengthen Cooperation at New Olympic Center

Dec 06, 2023

On December 6 (Wed), Minister YU In Chon of the Ministry of Culture, Sports and Tourism (MCST) participated in the “Olympic Center Reopening Ceremony” to show support for the fresh beginning of Korean sports organizations and encourage individuals from the sports industry.

Gangwon 2024 Volunteer Group “Shine Crew” Leads Successful Hosting of Youth Olympic Games

Dec 04, 2023

The Minister of the Culture, Sports and Tourism (MCST) YU In Chon attended the launching ceremony of the “Shine Crew” volunteer group for the “2024 Gangwon Winter Youth Olympic Games (Gangwon 2024),” a sports festival where youth from around the world fulfill their dreams and challenges. The Minister offered words of encouragement to the volunteers and participants, expressing hopes for a resounding success.

Five Korea tourism promotional clips break 220 million views just one month after release

Dec 01, 2023

Released on Oct. 24 by the Ministry of Culture, Sports and Tourism and Korea Tourism Organization (KTO), the clips were viewed an estimated 225.3 million times as of Nov. 28 at 9:00 a.m. Among the five clips, “What if [Vincent Van Gogh] visited Korea,” which is the very first Korea tourism promotional clip produced using generative AI, recorded the highest number of views at 59.88 million. The video was praised for its creativity in introducing Korea's representative tourist destinations through the style of 11 world-class painters (Van Gogh, Munch, Monet, etc.).

Promoting Joint Overseas Expansion by Facilitating Exchanges Between K-Content and Related Industries

Nov 29, 2023

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST), together with the Korea Creative Content Agency (President JO Hyun Rae, KOCCA) held an event to foster the mutual growth of K-content and related industries. The event took place at COEX in Seoul on Wednesday, November 29. First Vice Minister of the MCST JEON Byung Geuk plans to attend the event, observe company presentations, and listen to on-site opinions.