Strengthening Marketing to Attract Tourists from the Middle East through “K-Travel Festa in Saudi” in Collaboration with KCON

Oct 10, 2023

In collaboration with KCON, the Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) and the Korea Tourism Organization (CEO KIM Jang Sil, KTO) hosted the “K-Travel Festa in Saudi.” This event, targeting 20,000 potential Hallyu fans from the MZ generation, happened in Riyadh, Saudi Arabia, on October 6 (Fri) and 7 (Sat) in anticipation of the “Visit Korea Year 2023–2024.” Notably, this event was held in conjunction with the Middle East’s largest paid K-pop concert, “KCON Saudi Arabia 2023,” organized by CJ ENM.

Embark on a Torch Tour with Youth for the Successful Hosting of Gangwon 2024

Oct 04, 2023

On October 3, the torch for the Gangwon 2024 Winter Youth Olympics (Gangwon 2024; January 19 to February 1, 2024) was lit at the historic Panathenaic Stadium in Athens, Greece, where the first Olympic Games were held. The torch lighting ceremony unfolded in the presence of prominent figures, including Spyros Capralos, President of the Hellenic Olympic Committee (HOC), JIN Jong Oh, Co-President of the Organizing Committee of the Winter Youth Olympic Games Gangwon 2024 (YOGOC), and Greek citizens, marking the beginning of an epic journey toward the unveiling of Gangwon 2024 to the world.

MCST and KOCCA Unveil Specialized Water Studio for Grand Naval Warfare Scenes in “Hansan: Rising Dragon”

Sep 25, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) and the Korea Creative Content Agency (President JO Hyun Rae, KOCCA) inaugurated “Studio M,” a multipurpose water studio located within “Studio Cube” in Daejeon on September 21 (Thur). The construction of “Studio M” was initiated in response to the broadcasting industry’s demand for specialized aquatic filming facilities. Commencing in October 2021, the architectural work was completed in May this year, with the installation of chroma key screens finalizing the project in August. The facility boasts a pool measuring 30 meters in length and 21 meters in width, making it ideal for filming grand naval warfare scenes such as those in the movie “Hansan: Rising Dragon.” “Studio M” now allows filmmakers to shoot movies and dramas featuring expansive sequences requiring a specialized water studio.

MCST Gifts Foreign Tourists with Korean Names upon Arrival at Incheon Airport

Sep 22, 2023

The Digital Media Communication Team of the Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) will present foreign tourists with their names written in Korean upon their arrival at Incheon International Airport from September 23 to 24. The “My K-Name” promotion will provide 500 LOCA Mobility transportation cards worth KRW 5,000 for free, at the transportation center lobby on the airport’s basement level.

Second Vice Minister JANG Mi Ran to Promote K-Tourism Sales in China

Sep 13, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) in collaboration with the Korea Tourism Organization (KTO, President KIM Jang Sil), is hosting the “K-Tourism Roadshow” in Beijing on September 13 (Wed) and continuing in Shanghai from September 15 (Fri) to 17 (Sun). Second Vice Minister JANG Mi Ran will promote K-Tourism to the Chinese tourism sector and its consumers during this event. Following China’s announcement on August 10 to resume group tourism from Korea, MCST collaborated with related government agencies to formulate a “Chinese K-Tourism Activation Plan” on September 4 and the road show as the initial step. In particular, the “K-Tourism Roadshow,” taking place at the Global Harbor shopping mall (Shanghai), holds special significance as it is the first large-scale Korean tourism marketing event targeting Chinese consumers in seven years since the “2016 Chengdu Korean Culture and Tourism Expo.”