Revitalizing K-tourism with Nanta, the premier K-culture show that moved 2.5 million Japanese viewers

Jun 02, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST), with the Korea Tourism Organization (CEO KIM Jang Sil, KTO), is executing marketing strategies to attract Japanese tourists in connection with Nanta, the originator of Hallyu (Korean Wave) in the performing arts field. In celebration of the Visit Korea Year 2023–2024, the Ministry is promoting the charm of K-tourism to the world as a national task.

“Shooting Stars” PARK Sun Young, JUNG Hye In, and KIM Tae Young, Steps Up to Support and Cheer for Korean National Team for “the 2023 FIFA Women’s World Cup.”

Jun 01, 2023

Actresses PARK Sun Young and JUNG Hye In, along with former football player KIM Tae Young, a key player in the 2002 World Cup, will show their support for the South Korean national team in the “2023 FIFA Women’s World Cup.”

National Museum to Exhibit Ancient Earthen Vessels and Figurines

May 25, 2023

The National Museum of Korea will open an exhibition of figurative pottery and clay figurine-decorated pottery from the ancient kingdoms of Silla and Gaya on May 26, highlighting their symbolic usage in funerary rituals and the journey of the deceased to the afterlife. The exhibition, entitled “Companions on the Eternal Journey: Earthenware Figurines and Vessels from Ancient Korea,” will feature 332 artifacts, including earthen vessels modeled after humans, animals and various objects, or decorated with clay figurines. The exhibition will end on October 9.

Walk around Blue House’s Nokjiwon Garden in Hanbok

May 24, 2023

All visitors to the Blue House, full of spring’s liveliness, are given the opportunity to make memories by wearing a beautiful hanbok. The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) together with the Korea Craft & Design Foundation (KCDF) is holding a “Walk around Nokjiwon Garden in Hanbok” event from May 24 (Wed) to June 4 (Sun) at the Blue House.[1] This event was prepared to offer visitors an opportunity to experience the charm of hanbok at the Blue House, which has emerged as a new “K-tourism landmark,” provide another source of delight, and spread the hanbok culture in daily life.

Bolstering “Second Middle East Boom” through K-Culture and Korean Language

May 24, 2023

The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST), in partnership with the King Sejong Institute Foundation (President LEE Hai Young, KSIF) hosts the “2023 King Sejong Institute Workshop in the Middle East and Africa” from May 23 (Tue) to 25 (Thur). The workshop takes place in the House of Wisdom in Sharjah, United Arab Emirates (UAE), a move that follows the launch of the “Second Middle East Boom Task Force” initiated by the MCST after President Yoon Suk Yeol’s visit to the UAE in January.