March 2024 Sees 1.5 Million Inbound Travelers, Recovering 97% of Pre-COVID Levels

Apr 30, 2024

From January to March this year, approximately 3.4 million international tourists visited Korea, marking the highest quarterly volume since the COVID-19 outbreak. March alone accounted for about 1.5 million visitors, the highest monthly figure post-pandemic. Notably, during the fourth week of March, the number of tourists reached about 330,000, achieving a 100.2% recovery compared to the same period in 2019, fully regaining the pre-COVID visitor levels for the first time.

Warm Welcome to Foreign Tourists Visiting Korea

Apr 29, 2024

The Second Vice Minister JANG Mi Ran of The Ministry of Culture, Sports and Tourism (MCST) warmly welcomed foreign tourists at the “Welcome Week” opening event held at Incheon International Airport on April 26 (Fri), marking the “2024 Visit Korea Year.” The event was also attended by Chairman LEE Boo Jin of the Visit Korea Committee and President LEE Hak Jae of the Incheon International Airport Corporation.

Healing Body and Mind with “K-Wellness Tourism,” Establishing It as a Pillar of Visit Korea Tourism

Apr 26, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the Korea Tourism Organization (KTO), introduced a new brand for K-Wellness tourism. This initiative showcases “77 Outstanding Wellness Tourism Sites” along with a brand image (BI) inspired by the traditional Korean patchwork quilt pattern.

Exploring the Future Direction of Hallyu Within Various Cultural Spheres

Apr 24, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the Korean Foundation for International Cultural Exchange (KOFICE), held the Forum on Understanding of Hallyu Acceptance and Cultural Diversity on April 23 (Tue) at the KOCIS Center in Seoul. The forum aimed to enhance the cultural acceptance of K-content, which is spreading globally, and to explore future directions for Hallyu.

The World Book Day: Expanding Horizons With More Books

Apr 24, 2024

The Ministry of Culture, Sports and Tourism (Minister YU In Chon, MCST) in collaboration with the publishing industry and public libraries nationwide, including Seoul Metropolitan Library, celebrated World Book Day (officially World Book and Copyright Day) on April 23. The event was held both online and offline at various locations, including the book spaces at Gwanghwamun Square’s Haechi Lounge and Sejong Lounge.