Despite COVID, 2022 Global Hallyu Survey tells Hallyu continued popularity

Feb 15, 2022

The Ministry of Culture, Sports and Tourism (Minister HWANG Hee, MCST) and the Korean Foundation for International Cultural Exchange (President JUNG Kilhwa, KOFICE) released “2022 Survey on Overseas Hallyu Status (As of 2021)” to overview the status of the Hallyu beyond Korea. This year’s survey was conducted online from November 5, 2021 to December 8, 2021 among 8,500 people from 18 different countries. Even during the pandemic, the result shows that more people enjoyed Hallyu. The figure shows that among cultural industry consumption, Hallyu (entertainment business) took on average 27.4%. Specifically, beauty industry took 31.7%, drama at 31%, and fashion at 29.2%. The result for the specific category was as follows: The most famous drama was “Squid Game” (21.2%), followed by “Crash Landing on You” (2.2%) and “Vincenzo” (1.9%). Among Korean singers, “BTS (26.7%)” and “Black Pink (10.4%)” took first and second places following last year.

Hanbok at Work and School

Feb 11, 2022

The Ministry of Culture, Sports and Tourism (Minister HWANG Hee, MCST) together with the Korea Craft & Design Foundation (President KIM Tae Hoon, KCDF) are staging a special exhibition on wearing Hanbok[1] (traditional Korean clothes, literally meaning “Korean clothing”) at work and at schools. The exhibition will be at the Culture Station Seoul 284[2] from February 9 (Wed) to 24 (Thur). This event will also provide customized consulting services to schools, companies, and organizations which plan to introduce wearing Hanbok at schools and at work.

MCST Shares Copyright System and Experience with Professionals in Music Industry from Asian Countries

Feb 09, 2022

The Ministry of Culture, Sports and Tourism (Minister HWANG Hee, MCST) held the Practical Training Workshop for Managers of Creative Start-Up Companies in the Music Industry on January 25 with the World Intellectual Property Organization (WIPO) and Korean Copyright Commission (KCC). Approximately forty participants from eight Asian countries, including Bangladesh, Cambodia, Indonesia, Mongolia, Nepal joined this Workshop to gain insights and share their ideas.

Minister Hwang led the Korean delegation to the Beijing 2022

Feb 08, 2022

Minister HWANG Hee from the Ministry of Culture, Sports and Tourism (MCST) led the Korean delegation to the 2022 Beijing Winter Olympics as the head of delegation team to encourage Korean athletes and officials and continue sports diplomacy.

The Third Edition “Age of Light” Unveils to the Public

Feb 07, 2022

The Ministry of Culture, Sports and Tourism (Minister HWANG Hee, MCST) and the Korean Creative Content Agency (President JO Hyun Rae, KOCCA) unveiled the third edition of the “Age of Light” (Gwanghwa Sidae) to the public on February 4. The newly opened ‘Gwanghwa Jeoncha’, ‘Gwanghwa Su’, ‘Gwanghwa Dam’, ‘Gwanghwa Gyeong’. MCST and KOCCA planned the project to raise awareness on the immersive contents with using the state-of-the-art technology and promote the well-developed Korea’s technology and culture. The Gwanghwamun and the neighboring area are the center, where realistic technologies such augmented reality (AR), artificial intelligence (AI), and mixed reality (MR) and 5G mobile communication-based contents are implemented. People can experience the past, present, and future of Korea along with the latest technology. As a large-scale cultural experience space, Gwanghwamun will be closer to visitors.