The Ministry of Culture, Sports and Tourism (Minister PARK Bo Gyoon, MCST) together with the Korea Creative Content Agency (President Jo Hyun-rae, KOCCA) will hold “Korea: Cubically Imagined,” an exhibition themed on cutting-edge technology convergence content in the United Arab Emirates (UAE) from November 16 to December 4 (local time). Cutting-edge technology convergence content refers to presentations of content from a variety of sectors using VFX, VR, AR, AI and other technologies to offer new and immersive experiences. The exhibition will be held in the Mall of the Emirates in Dubai  (Nov 16 to 30) and the Korean Cultural Center in Abu Dhabi  (Nov 20 to Dec 4).

New Hallyu content that combines BTS performances, the film “Parasite,” traditional Korean cultural property, and other cultural aspects with state-of-the-art technologies

“Korea: Cubically Imagined,” which was held in New York and Washington, DC, the US and in Guanajuato, Mexico earlier this year, presents new, immersive experiences through K-pop, Korean film, and traditional cultural property converged with state-of-the-art technologies. Feedback from viewers of the previous dates of this exhibition has proven that it speaks a universal cultural language that the world can understand.

The UAE leg of the exhibition will feature 20 installations that weave technology and intellectual property in a variety of fascinating ways. First, performances from the BTS Permission to Dance on Stage concert in Las Vegas this past April will be reenacted through three-panel LED screens, 3D audio and lighting, and special effects. Hallyu fans visiting the exhibition will feel as if they have been transported to the actual concert, which created a worldwide sensation. Sets from the film Parasite—winner of an Academy Award for Best Picture and the Cannes Film Festival’s Palme d'Or—including the poor family’s flooded apartment and the rich family’s house and bunker underneath it, will be reproduced in VR so that visitors can see things the way the film characters saw them.

Other installations include “Royal Procession with the People,” “Climbing Mt. Geumgang,” and “Endless Mountains and Rivers: A Prosperous World Unfolds in Nature,” each of which reimagine collections from the National Museum of Korea; “Peonies: The Flowers of Peace and Prosperity - Royal Wedding Dress” from the National Palace Museum of Korea; “Waterfall” and “Beach-Aurora” from d’strict, a immersive media design company which has earned global recognition with its media art “Wave”; “We Live with the Household Gods,” “Dynamic Seoul,” and “Seoul Story,” immersive renderings of traditional Korean folktales and modern society from design company Design Silver Fish; “Enter the Wind,” a 3-D representation of wind flows, by EASYWITH; “Ellie’s Travel Diary,” an introduction to South Korea’s tourist attractions in cyberspace, by Newmatic; and “Drawn,” a freedom-themed media artwork that travels through time and space, and “Drawn to the Sandstorm,” specially produced for this UAE exhibition, both by KALLOS.

Lastly, the K-Artist zone will present works by Korean media artists such as HONG Seong-dae, MUN Gyeong-jin, KOO Jun-yup, and the Sunday House Club.

For companies participating in the exhibition in the interest of entering or growing in overseas markets, events will be held to connect their businesses with local counterparties and MOUs will be worked out in accordance with the outcomes of consultation. 

Admission is free but limited to 100 visitors each time, to ensure uncrowded viewing. For more information on the exhibition in Dubai, please visit http://cubicallyimagine.cafe24.com or inquire by email (info@artforall.ae) or phone (050-880-5074). For more information on the exhibition in Abu Dhabi, please visit https://uae.korean-culture.org.