In 2022, the lives of Korean citizens will change.
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budget increase by 3.7 billion won; 5.5 ▶ 9.2 billion won [ International Hallyu fans ]
K-Culture Festival
Large-scale music events, including K-pop concerts, awards ceremonies, conferences, and opportunities to explore various Hallyu content
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new budget: 4.5 billion won [ Hallyu-related companies interested in foreign markets ]
Marketing support for relevant sectors
Hallyu marketing (45 corporations) through platforms (drama studios, etc.), business affiliation (culture, food, etc.), and product placement
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budget increase by 8.9 billion won; 89.2 ▶ 98.1 billion won [ Hallyu consumers worldwide ]
Korean language education
King Sejong Institute-endorsed educator training (234 → 270 centers), teacher training courses (12 → 16 countries)
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new budget: 3 billion won [ Inbound tourism ]
Tourism marketing
Differentiated marketing approach by area—China, Japan, Southeast Asia, and Europe and America—for reviving tourism amid and after the COVID-19 pandemics
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budget increase by 2.7 billion won; 16.1 ▶ 18.8 billion won
Culture Day
Deals for performances and exhibitions and special programs on Culture Day—last Wednesday of each month—or during that week
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budget increase by 26.3 billion won; 15.0 ▶ 41.3 billion won
Sports activities through clubs
Support for custom sports activities with the passage of the Sports Club Bill and outreach coaches
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budget increase by 1.6 billion won; 2.0 ▶ 3.6 billion won
Healing through arts
To appreciate culture and arts in everyday life ❶ Set specific support targets ❷ Establish connection with regional infrastructures ❸ Develop non-face-to-face programs
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new budget: 16.8 billion won [ Artists, creators, producers, and enterprises ]
Metaverse content production
Content for experiencing traditional games and metaverse-based arts for the spread of Korean cultural values
Content producers associated with games, animations, and fashion; support for creating public functions—Korean language and culture education
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new budget: 16 billion won [ Young artists ]
Art Culture Lab
One-stop, comprehensive service platform
Space to support culture ❶ Production ❷ Exchange, education ❸ Demonstration, distribution ❹ Job creation
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[ Small and medium-sized producers ]
Fair and safe video production environment
Contract guidelines on production costs and profit allocations between OTT providers and production companies
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new budget: 8.7 billion won [ Performing arts groups and theaters ]
Cooperative ecosystem in the production and distribution of performing arts
Support for the production and distribution of performing arts on a collaboration basis among public and private theaters and arts groups