|End-of-the-year parties are replaced with public welfare work|
|Date||November 28, 2011|
Rather than getting drunk at an office party for New Year’s Eve, many local businesses in Korea are deciding to spread warmth and reach out to their neighbors who are living in poverty.
Hyundai Motors has been operating its annual Social Welfare Week since 2003. During the week, all employees of the company volunteer to help and take care of people in need and the elderly living by themselves. The volunteers wear blue Santa Claus outfits, as the color symbolizes their brand, and hand out New Year’s gifts and donations at day care centers, food stamp distribution centers, and low-income households. Hyundai workers also plan to engage in activities such as cleaning houses and repair work as well as decorating Christmas trees. In addition, as many as 600 volunteer groups in the firm are leading a campaign to deliver the daily necessities as a gift to multicultural families and senior citizens suffering from economic difficulties. A staff member of Hyundai Motors said in an interview, “It is very rewarding to share the warmth and spread the goodwill to our neighbors.”
SK Corporation designated November and December as the Season of Sharing Happiness. All employees plan to help people in need. SK Innovation will offer kimchi and coal briquettes for fuel to vulnerable members of society.
GS Group has a variety of different plans for each affiliate. On New Year’s Eve, GS Retail will raise funds by participating in a bazaar where board members put their private property on auction and all the proceeds will be donated to charity. On December 29, GS Shop will organize a performance at their Mullae Branch by the Rainbow Box Orchestra, consisting of children and youths from low- income families who have been receiving support from GS Shop and Korea Food for the Hungry.
Employees of Lotte Hotel formed the private club People Seeking Flavor, which will volunteer at Grace Home, an institution for disabled children, to help with cleaning, cooking, and bathing. As in previous years, the employees at FnC Kolon Corporation pledged their participation in a company-wide blood drive.
Meanwhile, Pulmuone has no plans for this year yet but is expected to show something special as usual. Last year, all staff members spontaneously participated in a drive to raise funds to build a school in the Republic of Mali located in the Sahara Desert, Africa. In 2009, the employees skipped lunch and donated the money for food aid in Africa. Consuming only water and soup that are the meager daily fare of children in Africa, they tried to understand the experience of starvation.
By Lee Seung-ah
Korea.net Staff Writer